Are values such as love and respect mere sentimentality, just marketing slogans? Or are they pivotal to delivering social enterprise impact? A case from Egypt in the wake of the Arab Spring answers that question definitively. The Olayan School of Business at AUB featured David Haskell in its Mikati Corporate Social Responsibility Speaker Series. To be published this winter by Palgrave-Macmillan, the case study of Dreams InDeed’s collaboration with Care with Love in Egypt demonstrates impact beyond profits, showing how harnessing values in social enterprise can significantly improve performance. Haskell’s case presentation was held at the Olayan School of Business on November 21, 2011 at 5:30PM, at the Maamari Auditorium.
A mind is a fire to be kindled, not a vessel to be filled. Plutarch